Thank Cadbury for its Fair Trade Commitment!

Cadbury recently announced plans to achieve Fair Trade certification for Cadbury Dairy Milk, the top selling chocolate bar in England, by the end of summer 2009. Additionally, Cadbury has also committed to bringing Fair Trade certified Dairy Milk bars to Canada, New Zealand and Australia by early 2010. Cadbury is the first major chocolate company to go Fair Trade with one of its main product lines and this change will be a big step forward in improving the lives and working conditions for cocoa farmers in Ghana. For years, ILRF has been demanding that major companies make a commitment to Fair Trade.

Cadbury's Fair Trade bars will only be available in England and Ireland. Here in the US, Hershey owns the license to produce Cadbury chocolate. Please join us in thanking Cadbury for its support for Fair Trade and encouraging Cadbury and Hershey to extend Fair Trade to the US market!

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Subject:

Dear [ Decision Maker ],

(Edit Letter Below)

As a conscientious consumer and a supporter of the International Labor Rights Forum, I would like to congratulate Cadbury on your plans to earn Fair Trade certification for the Dairy Milk bar in the United Kingdom.  Additionally, I am happy to hear that you have expanded on this commitment by seeking Fair Trade certification for Dairy Milk bars in Canada, New Zealand and Australia by early 2010.  Thank you to you and each and every one of your employees, shareholders, and board members for taking the leadership role among major chocolate brands in earning Fair Trade certification for an iconic chocolate bar with wide distribution and broad public recognition.

Through your leadership, Cadbury will transform the lives of cocoa farmers and their families, while contributing to a higher standard for ethical sourcing among major chocolate brands.  Grassroots activists have been pressing major chocolate brands for years to become Fair Trade Certified.  I regularly purchase chocolate from companies that offer Fair Trade Certified products in the United States because with each pound of Fair Trade cocoa purchased a fair deal is made with small-scale farmers in Ghana and other cocoa-producing countries.  I am appalled at the existence of abusive child labor on cocoa farms in West Africa and do not want to buy chocolate picked by one of the hundreds of thousands of children working under "the worst forms of child labor." I choose to support companies that source Fair Trade because I believe that farmers should earn a price for their cocoa that allows them to meet their basic needs and have the right to participate in democratic organizations to decide the use of community development funds.  Cadbury's Fair Trade certification is a significant leap forward in resolving these issues and is a landmark for corporate social responsibility.

I look forward to the day that I will be able to buy Fair Trade Certified products from Cadbury in the United States.  I am pleased that Cadbury Green and Black's Organic has one Fair Trade bar and I encourage Cadbury to work with Hershey as your US licensee to extend Fair Trade certification to your entire range of Cadbury and Green & Black's products.

Families in my community seek out Fair Trade Certified chocolate for special occasions like Easter.  Expanding Cadbury's commitment to Fair Trade in the United States by introducing more Fair Trade Certified products, such as Cadbury Creme Easter Eggs, Mini Eggs, Dairy Milk, and multiple types of Green and Black's bars would give families in my community a reason to purchase more of Cadbury's products.

I hope that Cadbury will join with communities like mine across the US to denounce forced and child labor, support small farmers and expand the selection of Fair Trade Certified products available in the United States.

Sincerely,
[Your name]
[Your address]

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