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Greetings,
Delta Braces Workforce For Tough 2009
Thu, 11 Dec '08
But Execs Think Carrier Will Still Make Money
Delta Air Lines is preparing
its workforce for a challenging 2009. In a memo to employees,
CEO Richard Anderson warned last week, "Consumers and businesses
during a recession tend to tighten their belts, and tighten
their belts means they won’t buy as many airline
tickets."
A copy of the message was obtained by the Atlanta
Journal-Constitution, which reports the airline expects a drop
in revenue of 8 to 12 percent in 2009. Delta President Ed
Bastian calls it, "...an unprecedented level of decline in the
amount of airline industry revenue, but it’s also related
to what we’re seeing going on across other economic
sectors."
Making matters worse, Delta has one of its hubs in Detroit,
where the domestic automakers are struggling now, and where the
local economy -- already on the precipice -- would likely teeter
hopelessly over the edge if the car companies were to close.
If Delta's forecast holds true, the airlines will see a slump
second only to the period immediately following 9/11, when the
industry saw 17 percent of its revenue evaporate.
Bastian did have a bit of good news. Throughout the
challenges in 2009, he expects Delta to turn a profit due to the
remarkable drop in fuel prices.
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